Promoting your nonprofit with your annual report
If you regard your not-for-profit’s annual report as a yearly obligation or even an unpleasant chore, the finished product probably isn’t much fun to read. Instead, embrace the opportunity to promote your mission and programs to a broad audience. Start by providing clear, easy-to-read standard sections, such as the Board Chair’s letter and financial statements. Then get creative with the report’s description of programs, goals and achievements. Include client profiles and testimonials to personalize your message. And whenever possible, use visual elements such as photos and infographics.